About us

A licensed Kenyan lender, built by Kenyans, for Kenyans.

EasyWays Credit Limited is a digital credit provider regulated by the Central Bank of Kenya. We exist to give working Kenyans, entrepreneurs and digital asset holders access to fair, transparent credit — without paperwork queues or hidden fees.

EasyWays Nairobi office
Our story

From a Thika Road office, to KSh 180 million disbursed.

EasyWays was founded by a team of former bankers and engineers who watched too many qualified Kenyans get turned away by traditional lenders. We started with a single product — emergency loans — operating from a small office at Trio Complex on Thika Road, behind Garden City Mall.

Today we serve over 4,500+ customers across five credit products, with a credit team and a customer operations group based in Nairobi, audited quarterly under the Central Bank of Kenya's Digital Credit Provider framework.

We're still based at Trio Complex — now in a bigger space, 2nd Floor, Room 2-01. We still answer the phone.

Our mission

To give every credit-worthy Kenyan access to fast, fair, regulated credit — disbursed in minutes, not days.

Our values

Honest pricing. Plain language. Recovery practices we'd be comfortable explaining to our own mothers.

Our promise

If we cannot lend to you responsibly, we will tell you why — and what to do next.

Leadership

The people accountable for your money.

George Namu
Chief Executive Officer & Co-Founder

16 years in microfinance, retail banking and digital lending. Founded EasyWays in 2021 and led its transition to a fully licensed Digital Credit Provider under CBK guidelines. Holds a BCom (Marketing) from KCA University.

Duncan Ndiritu
Director & Strategic Partner

17+ years in retail banking, corporate banking and FX. Co-founded Sortika and Nomachain. Leads capital strategy, institutional partnerships and product growth at EasyWays.

CPA Stephen Otieno
Chief Financial Officer

CPA. Oversees financial management, portfolio oversight, financial reporting and lending operations.

Ann Karanja
Operations Director

Leads operations, process optimisation, multi-branch coordination and service delivery excellence.

Justus Wanjala
Chief Technology Officer

30+ years in commercial banking and private business, with extensive hands-on experience in fintech. MBA, BSc Actuarial Science (University of Nairobi), and post-graduate studies in Data Science and Software Engineering.

KSh 180M+
Disbursed since 2021
4,500+
Active borrowers
98.6%
Customer-rated trust score
KSh 40,000
Average loan size